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Clay vs Snov.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Snov.io starts $128 a month cheaper than Clay ($39 against $167, 77% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit ClaySnov.io
snov.io
Email finder and verifier bundled with multi-step drip sequences and a light CRM, at a budget price point.
Free planLead Generation
Visit Snov.io| Clay | Snov.io | |
|---|---|---|
| Entry price | $167/mo | $39/mo |
| Entry plan | Launch | Starter |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2017 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Clay vs Snov.io, answered
- Is Clay cheaper than Snov.io?
- No — Snov.io is the cheaper entry point, at $39 a month against Clay's $167, 77% less.
- Do Clay or Snov.io have a free plan?
- Both do. Clay and Snov.io each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Clay and Snov.io?
- Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. Snov.io: Email finder and verifier bundled with multi-step drip sequences and a light CRM, at a budget price point.
