Clay vs Kranli
Both sit in lead generation. Here is how they differ on the things you can actually check.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Kranli
kranli.ch
Reads the building permit applications that Swiss authorities publish each day, sorts them by trade and town, and emails you each morning the ones within your radius, up to 40 km. It is made for building trades such as heat pumps, solar, windows, roofs, facades and interior work. Each job says where it is, what is planned and roughly when your trade comes in, with a link to the official publication, and subscribers also see the address and company when published. It covers 17 cantons, and a free JSON API and MCP server read the same applications from the last 90 days with no key. The trial lasts 7 days with no card, and an application is a lead, not a confirmed contract or start date.
| Clay | Kranli | |
|---|---|---|
| Entry price | $167/mo | from CHF 19/mo (priced in Swiss francs) |
| Entry plan | Launch | — |
| Paid annually | — | — |
| Price checked | 19 Oct 2026 | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | — |
Every price here was read from the vendor's own pricing page, most recently on 19 Oct 2026. Entry tier only — vendors change pricing without notice.
Clay vs Kranli, answered
- Do Clay or Kranli have a free plan?
- Clay publishes an ongoing free plan; Kranli does not.
- What is the difference between Clay and Kranli?
- Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. Kranli: Reads the building permit applications that Swiss authorities publish each day, sorts them by trade and town, and emails you each morning the ones within your radius, up to 40 km. It is made for building trades such as heat pumps, solar, windows, roofs, facades and interior work. Each job says where it is, what is planned and roughly when your trade comes in, with a link to the official publication, and subscribers also see the address and company when published. It covers 17 cantons, and a free JSON API and MCP server read the same applications from the last 90 days with no key. The trial lasts 7 days with no card, and an application is a lead, not a confirmed contract or start date.
