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Hotjar vs Fathom Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
On price: Fathom Analytics starts $34 a month cheaper than Hotjar ($15 against $49, 69% less). Paying annually takes Hotjar to $39/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Hotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit HotjarFathom Analytics
usefathom.com
Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
Analytics & Data
Visit Fathom Analytics| Hotjar | Fathom Analytics | |
|---|---|---|
| Entry price | $49/mo | $15/mo |
| Entry plan | Growth | — |
| Paid annually | $39/mosave 20% | — |
| Price checked | 6 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2014 | 2018 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Hotjar vs Fathom Analytics, answered
- Is Hotjar cheaper than Fathom Analytics?
- No — Fathom Analytics is the cheaper entry point, at $15 a month against Hotjar's $49, 69% less.
- Do Hotjar or Fathom Analytics have a free plan?
- Hotjar publishes an ongoing free plan; Fathom Analytics does not.
- What is the difference between Hotjar and Fathom Analytics?
- Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare. Fathom Analytics: Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
- Which one is cheaper paid annually?
- Fathom Analytics, at $15 a month against Hotjar's $39. Hotjar drops to $39 a month paid yearly (20% off), while Fathom Analytics publishes no annual discount we could read, so it stays at $15.
