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Mixpanel vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Mixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
Free planAnalytics & Data
Visit MixpanelGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Mixpanel | Google Analytics | |
|---|---|---|
| Entry price | $140/mo | Custom / not published |
| Entry plan | Growth | — |
| Paid annually | $120/mosave 14% | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2009 | 2005 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Mixpanel vs Google Analytics, answered
- Do Mixpanel or Google Analytics have a free plan?
- Both do. Mixpanel and Google Analytics each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Mixpanel and Google Analytics?
- Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume. Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
