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Snov.io vs Clay
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Snov.io starts $128 a month cheaper than Clay ($39 against $167, 77% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Snov.io
snov.io
Email finder and verifier bundled with multi-step drip sequences and a light CRM, at a budget price point.
Free planLead Generation
Visit Snov.ioClay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit Clay| Snov.io | Clay | |
|---|---|---|
| Entry price | $39/mo | $167/mo |
| Entry plan | Starter | Launch |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2017 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Snov.io vs Clay, answered
- Is Snov.io cheaper than Clay?
- Yes. Snov.io starts at $39 a month against Clay's $167, 77% less.
- Do Snov.io or Clay have a free plan?
- Both do. Snov.io and Clay each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Snov.io and Clay?
- Snov.io: Email finder and verifier bundled with multi-step drip sequences and a light CRM, at a budget price point. Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
