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Umami vs Hotjar
Both sit in analytics & data. Here is how they differ on the things you can actually check.
On price: Umami starts $29 a month cheaper than Hotjar ($20 against $49, 59% less) on its Pro tier. Paying annually takes Hotjar to $39/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Umami
umami.is
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
Free planAnalytics & Data
Visit UmamiHotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit Hotjar| Umami | Hotjar | |
|---|---|---|
| Entry price | $20/mo | $49/mo |
| Entry plan | Pro | Growth |
| Paid annually | — | $39/mosave 20% |
| Price checked | 21 Sept 2026 | 6 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | 2014 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Umami vs Hotjar, answered
- Is Umami cheaper than Hotjar?
- Yes. Umami starts at $20 a month against Hotjar's $49, 59% less.
- Do Umami or Hotjar have a free plan?
- Both do. Umami and Hotjar each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Umami and Hotjar?
- Umami: Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud. Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
- Which one is cheaper paid annually?
- Umami, at $20 a month against Hotjar's $39. Umami publishes no annual discount we could read, so it stays at $20, while Hotjar drops to $39 a month paid yearly (20% off).
