Instantly vs Clay
Both sit in lead generation. Here is how they differ on the things you can actually check.
Instantly
instantly.ai
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
Lead Generation
Visit InstantlyClay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit Clay| Instantly | Clay | |
|---|---|---|
| Entry price | $37/mo | $149/mo |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2021 | 2017 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.