Lemlist vs Apollo.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Apollo.io starts $20 a month cheaper than Lemlist ($49 against $69, 29% less) on its Basic tier. Paying annually takes Lemlist to $55/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Lemlist
lemlist.com
Sequences that mix email, LinkedIn steps and calls, with image and video personalisation and a built-in warm-up network.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
| Lemlist | Apollo.io | |
|---|---|---|
| Entry price | $69/mo | $49/mo |
| Entry plan | Basic | |
| Paid annually | $55/mosave 20% | $49/mo |
| Price checked | 21 Sept 2026 | 25 Aug 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2018 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Lemlist vs Apollo.io, answered
- Is Lemlist cheaper than Apollo.io?
- No — Apollo.io is the cheaper entry point, at $49 a month against Lemlist's $69, 29% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Lemlist or Apollo.io have a free plan?
- Apollo.io publishes an ongoing free plan; Lemlist does not.
- What is the difference between Lemlist and Apollo.io?
- Lemlist: Sequences that mix email, LinkedIn steps and calls, with image and video personalisation and a built-in warm-up network. Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
- Which one is cheaper paid annually?
- Apollo.io, at $49 a month against Lemlist's $55. Lemlist drops to $55 a month paid yearly (20% off), while Apollo.io's $49 is already its annual rate — it publishes no month-to-month price.
