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Matomo vs Hotjar
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Matomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit MatomoHotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit Hotjar| Matomo | Hotjar | |
|---|---|---|
| Entry price | Custom / not published | $49/mo |
| Entry plan | — | Growth |
| Paid annually | — | $39/mosave 20% |
| Price checked | not verified | 6 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | 2014 |
Every price here was read from the vendor's own pricing page, most recently on 6 Sept 2026. Entry tier only — vendors change pricing without notice.
Matomo vs Hotjar, answered
- Do Matomo or Hotjar have a free plan?
- Hotjar publishes an ongoing free plan; Matomo does not.
- What is the difference between Matomo and Hotjar?
- Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server. Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
