ZoomInfo vs Clay

Both sit in lead generation. Here is how they differ on the things you can actually check.

ZoomInfo

zoominfo.com

Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.

Lead Generation
Visit ZoomInfo

Clay

clay.com

Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.

Free planLead Generation
Visit Clay
ZoomInfo and Clay compared attribute by attribute
 ZoomInfoClay
Entry priceCustom / not published$149/mo
Pricing modelPaidFree plan
Free planNoYes
CategoryLead GenerationLead Generation
Around since20072017

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.